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About

Ditch the overwhelm. Make bank.

Want to grow your business, grow your team and make more money — while enjoying more time and freedom? That’s exactly what I help you do.

Fernanda Alberici, founder of FAB Marketing

My story

I help you build an outrageously successful business, attract the right customers, make more sales and increase your profits — without feeling stressed and burned out. I do that by creating effective strategies, setting up killer campaigns, and coaching and educating women on how to market their businesses successfully, confidently and profitably.

I started my business from my spare bedroom and built it from the ground up — without a referral network, investors or family money. Purely using smart digital marketing strategies that work. Today I live and run my business by my values: purpose, growth, integrity, excellence, family and fun.

Before FAB Marketing I spent two decades in marketing across many industries, including roles as Marketing Manager for Furnitex and the Decor Design Show. I’ve since helped service-based and e-commerce businesses across Australia and beyond turn Facebook & Instagram ads into a reliable engine for leads and sales.

A little about me

On a personal note — I’m Brazilian, Italian and Australian, and I’ve called Melbourne home for 19 years. I’m a proud mum of two incredible little girls. I came to Australia to stay a year, but fell deeply in love with Melbourne (and with my Dutch housemate — oops! 🤭) and decided this was home.

I have a curious, creative mind and plenty of opinions. I love getting to know people deeply and dislike small talk — I’m a great listener and observer, which helps me understand both you and your ideal customers.

My biggest life passion is travelling, and I’ve done it all around the world — my favourite place on earth is the Amalfi Coast in Italy. I also love dancing till I’m out of breath, dark chocolate, and all colours of wine. And I sing and dance while cooking, which makes me a dangerous and hilarious cook! 😄

Credentials

  • Master’s Degree in Marketing
  • Bachelor’s Degree in International Business
  • Certified Elite Facebook Ads Expert
  • Digital Marketing Strategist & Sales Funnel Pro
  • 20+ years in marketing · 8+ years running FAB

What I value

PurposeGrowthIntegrityExcellenceFamilyFun

Brands I’ve worked with

Furnitex · Decor Design Show · Greg Natale · Abigail Ahern · Alwill Interiors · Australian Medical Association · Carrier Air Conditioning

Let’s grow your business together

Book a free, no-pressure 30-minute call and let’s map out the fastest path to more leads and sales for your business.

Book your free call